1. Specialize Your Services to Focus on a Smaller Market
If you aren't getting enough clients, you might be casting your marketing net too wide. Narrowing your focus removes the pressure of having to "be everywhere." It lets you hone in on exactly where your ideal clients are and build a reputation as an expert in your niche. This makes all of your other marketing efforts more effective.
How to Specialize
Start by asking yourself these questions:
2. Revamp Your Content Strategy
Content is king, I'm sure you already know the importance of getting great information out and feel the pressure to deliver. But is your work paying off?Could you get more leads and top quality clients out of your content investment?
How to Revamp your Content Strategy
What if you took the same resources you put into content now and just changed the variables? You could:
3. Repurpose Your Existing Content
You can leverage your existing content to get more leads and clients. Repackaging your content into different formats allows you to reach new prospects across multiple media channels.
How to Repurpose Content:
4.Connect with Industry Influencers
There are a handful of influencers in your industry that stand out in people’s minds. They’re the ones with hundreds of thousands of website hits, articles with hundreds of comments, and faces you recognize. Connect with them in the right way, and you’ll enjoy a huge influx of new leads and top quality clients.
The Right Way to Connect With Influencers
The best way to stand out is to use the resources you have to help influencers gain even more influence. For every influencer you want to connect with, ask yourself: “how can I help this person? What can I do to make them even more successful?” It could be something small, like sharing an article they’d find useful. Or offering to introduce them to someone you know who can help them in some way.
5. Bundle Your Services into Packages
You can probably help prospective clients in many different ways. This is great, but it also creates a risk of paralyzing your leads. Offering too many choices confuses people and can keep them from becoming your clients. Convert More Leads With Service Packages An easy tactic to convert more leads into clients is to bundle your services into packages. 15-20 different service options is overwhelming, but not if they’re bundled into 3 or 4 packages. Another benefit: clients are also more willing to approve your fees
Here’s how you can bundle your services:
6. Drop Your Homepage Image Slider Image sliders may look nice, but they won't convert your website visitors to paying customers. Since the images moves, a user will automatically assume that they might be banner ads and will likely ignore them . Additionally, sliding images control the viewing experience. Users don't get to choose what they read or when they read it. this can frustrate them and lead to them missing valuable information.
What to do instead: Replace it with a static image and offer a simple explanation of your services.