Translate your strategy into a scheduled plan using an editorial calendar. This may include your goals for various channels, how often you will be posting and at what times, the type of content to be shared, messaging, and metrics. Planning ahead will help organize your promotional schedule across multiple networks. Tracking audience engagement will give you an idea of the best days and times to post for your particular audience. While having a calendar will provide structure and deadlines, you also want to post spontaneously when it’s warranted, such as a relevant, breaking news story or commentary on a retweet. You can also use your calendar to archive your most successful content, and then reuse it later if it’s evergreen.
Here are some tips for planning content on specific social media networks: